SPORTS LUXE: THE REVOLUTION

Feel comfortable but look chic in the season’s new activewear offering

Ever since the Sports Luxe trend graced the catwalks of the world back in 2014 it’s remained a constant favourite amongst designers, bloggers and press. This trend serves up comfort and style, in an understated & clean-cut way: perfect for every fashion lover out there.

Sports luxe isn’t going anywhere, folks. The feeling of nostalgia was strong on the spring/summer catwalks this year: the retro-sportswear trend is back. Think anoraks and tracksuit tops with crystal embellishment, leggings and drawstring-pulled nylon. Warning: We even spotted cycling shorts. It is difficult to understand how the sports luxe has seen a meteoric rise over recent years, but premium designer brands have seen their catwalks dominated with all ‘luxury’ casual styles. We all know that the sports luxe is here to stay

We’re declaring it: fashion is all about comfort. Before you call us crazy, consider this – sales of high heels have fallen exponentially over the last two years while sales of sneakers and flats have risen; normcore was a thing for a while and you can say that its effects still linger in the form of a little trend that started a couple years ago called athleisure. We’re not sure how wearing leggings to brunch (and even to work, depending on where that is) became acceptable – we like to think designers like Alexander Wang and Stella McCartney had something to do with it – but we’re not complaining! Who doesn’t want to be comfortable and look stylish at the same time?

Sure, most athleisure isn’t actually designed to be worn anywhere near an actual treadmill, but who cares when you can be comfortable and stylish at the same time? We’re suggesting breaking the bounds of athleisure with signature metallic and luxe velvet pieces that will send your standard athleisure pieces straight into the fashion stratosphere.