How to Wear the Trend: Seventies Decoded

It’s been on the fashion agenda for well over a year now, and the nineteen-seventies is loving the limelight so much, it just isn’t going away.

The silky-shirted, wide-legged, big-haired style is appropriate anywhere, and looks especially at home in the Riviera or at a festival. Brush up on the calling cards of true 1970’s style with our round up below


It’s obvious, isn’t it? What we think of when we think of the seventies is invariably a pair of denim flared jeans. Get the fit right and your pair will love you forever – they should have a high rise and fir snugly on the waist and hips before hiking out at the knee to finish in that unmistakable volume.

Oversized sunnies 

Too-big sunglasses are surprisingly flattering on most face shapes, making them the easiest trend from the 1970s to try.


‘Shy’ was not in the vocabulary of this decade. It is – after all – the era that saw Studio 54 have its moment. Totally decadent separates in silk and fur existed happily on the same plane. No need for yout to go totally Grace Jones though: a faux fur coat with a silky scarf tied around the neck, wrist or even ankle


Probably the easiest seventies signifier to get on board with, one can’t move for soft, brushed leather on the high street. If you’re strapped for cash and/or vegetarian, there’s plenty of suedette stuff too. We love a good button through or patchwork skirt, both of which are abundant in vintage stores if you’re looking for something no one else will have. Pair with a trusty Breton stripe top or update for this summer by adding a ruffle-licious blouse.

Best of the rest 

Band tees, embroidery, enormous sun hats, platforms and big hair are all hallmarks of the era, too.