Fashion’s love affair with jeans shows no signs of slowing down. From dark wash slim cuts, to high-waist wide-legs, the latest round of catwalk shows proved that our beloved denim is going nowhere soon.  While there are a myriad of new jeans styles that have flooded the market (cropped flare and girlfriend jeans, we’re looking at you), it’s worth noting that you needn’t rush to fall for a pair that lends itself to a ‘trend’ category. A classic pair that are more smart than sloppy and a flattering cut are a fail-safe.

But along with this revival has come a renewed attitude to how and where we can wear our jeans. We are denim advocates here at Zuppe. Jeans can be worn by day or by night and don’t feel bad wearing them all the time.

Here are four reasons why denim should be one of your go to looks no matter what the occasion…

1. They’re comfy

Although the perfect pair varies for every woman, denim complete with a comfy waist, a 1-2% elastane stretch (any less than that and they can be a bit unforgiving) and a loose but tapered straight leg that ends just above the ankle are versatile, chic and flattering. If fashion-y jeans, such as a kick-flare, mom or wide leg style aren’t your thing, stick to a classic pair. It’s more important that you feel and look great in them- which is just as well if you’re wearing them to sit at your desk or dash from meeting-to- meeting all day.

2. They’re versatile

Granted there are some occasions jeans aren’t welcome, like to a friend’s wedding for example or to a job interview where a more formal look is necessary. The majority of the time however, denim can be reworked to suit the occasion. Heading to a pub lunch on a Sunday afternoon? Add a sweatshirt and trainers. Going out for drinks after work? Pair your denim with a blazer, statement earrings and a block heel to smarten them up.

Chances are if you’re a real denim aficionado, you’ve invested in a great pair that suit your shape perfectly so what better way than getting your cost-per-wear down by dressing them up and down to suit a plethora of scenarios?

3. They are effortlessly chic

If you are of the belief that being a bit underdressed is better than being too trussed up, then denim offers an easy solution as it isn’t try-hard. Even when paired with a silk top, metallic heeled sandals and a velvet coat, denim offsets the dressy elements a treat thanks to its edgy connotations.

5. Everyone else wears them

Jeans are universally accepted. They’re durable, widely available, and a good pair will get better with age and go with everything so are good value for money, hence you’re likely to see every third person wearing them. For that reason alone, you needn’t feel guilty about getting in on the act.