As with most trends in the fashion industry, celebrity style is usually the foundation that filters through to the high street big hitters. Most wholesale clothing companies rely heavily on celebrity trends for insight as to what will be high fashion for the upcoming season. So as a smaller independant retail company it is important to be aware of the trends before they hit the high street.
Don’t be shy when visiting your wholesaler, prod and probe them to get as much information as possible regarding upcoming styles and trends that may develop within the wholesale industry. The more information you have at your disposal the more chance of you have of finding the perfect styles to equip your store or boutique with the greatest styles for a busy season!